2nd FOKUS Media Web Symposium
Thu., Nov. 10, 2011 to Fri., Nov. 11, 2011 , Berlin, Germany

Day 1 - Thursday November 10, 2011

8:30 - 9:30 - REGISTRATION 

10 November, 2011

10:00 - 13:00

Presented by: Dr. Stefan Arbanowski, Dirk Thatmann, Stefan Pham

Despite the growing importance of mobile connectivity, television is still the most important source for information and entertainment in people’s households. To meet customers’ demands for a converged broadcast and Web experience, many devices today are already equipped with Internet access and various technologies to access applications and services or allow companion device scenarios (e.g. using tablets and smartphones). This tutorial overviews the emerging Hybrid TV market, technologies used, current standardization activities and future trends. Furthermore, methodologies and requirements to introduce or expand existing services on TVs are layed out.

IPTV & Hybrid TV Landscape

Hybrid TV or Connected TV have become commonly used terms for TV sets capable of Internet-based applications. This tutorial deals with currently deployed proprietary as well as standardized platforms (e.g. HbbTV and OIPF) and relationships between these solutions are illustrated. In addition a categorization of commercial off-the-shelf devices and their supported services is given for participants of this tutorial.

IPTV Architecture

This part of the tutorial discusses hardware requirements and different operating systems in currently deployed and future IPTV systems and middleware. Moreover principles such as managed vs. unmanaged IPTV or native vs. Web application development are elaborated. Hereby advantages and disadvantages of the various approaches are demonstrated.

Enablers

What are common enablers for IPTV, Hybrid TV or WebTV services and how can they be integrated? This question is answered by diving into topics such as HTTP Adaptive Streaming, DRM and metadata information. Issues and limitations for new interactive services are debated and best-practices for these challenges are given.

Services

State of the art TV applications and services are explored in this part of the tutorial. Where and how can new services be published and what are potential “killer applications” in the future? This discussion will focus on the needs of content providers with existing services or plans to introduce services in this emerging Hybrid TV market. Furthermore opportunities for converged Web and TV services are discussed as well as technical challenges explained.

Level

Introductory

Prerequisites

No prequesites

Intended Audience

The tutorial is aimed at anyone interested in the convergence of broadcast and broadband, business opportunities, technical challenges and current research activities regarding IPTV, Hybrid TV and WebTV.

10 November, 2011

10:00 - 13:00

Presented by: Dr. Stephan Steglich, Louay Bassbouss, André Paul, Christian Fuhrhop

The global market for mobile applications is continually increasing and at the same time there exist no best-practice to tackle the application fragmentation issue. Application users, developers, content providers and distributors, network operators and device manufacturers are all affected by fragmentation.

Device functionalities are converging while at the same time device categories and operating systems are diverging. This leads to the situation that there is an increasing number of devices and commercial opportunities for applications, but at the same time requiring higher development costs to develop applications that are available for all the different software and hardware combinations. This used to be known as the 'three screens' problem, covering the domains PC, mobile and TV, although with the arrival of tablets and smart in-car devices, the problem space has increased since then. This tutorial will highlight the underlying technical issues and address app development strategies for multiple devices.

Cross-Platform Landscape

In this tutorial, participants will be briefed on the extremely fragmented landscape of operating systems and app ecosystem. Differences in hardware and operating systems will be explored, and we will survey the tools and techniques available to cope for cross-platform differences as well as techniques for leveraging platform-specific functionality for a high class app experience. Based on this survey, the tutorial will discuss best-practices for developing cross-platform applications for the domains PC, mobile and TV.

Application Design Concepts

We will also explore how to design your cross-platform application. Participants will learn how to distribute application components among servers and terminals by usage of distributed resources and services via abstract APIs. Another common need for applications is to leverage security and privacy models. We will tackle deficits in the web runtime security model with a prospect to the WAC security architecture by presenting additional security mechanisms.

User Interface Principles

User interfaces are fundamental for an awfully app experience, participants will be trained on the basic principles of user interface development for three screens. App structures (tabs versus windows), the view hierarchy, positioning techniques, components styling, and event handling will be explored.

Marketing Concepts

When building applications, it is usually necessary to develop marketing concept by publishing your application in underlying marketplaces. The variety of differences in the marketplace landscape will be explored, and we will propose business strategies to publish your applications in the right marketplace. Additional we will discuss the new concept of web-based marketplaces and their future prospects.

Prerequisites

All prerequisites are preferable: experiences in development of mobile applications, familiarity with JavaScript programming language, competences in HTML, CSS and W3C widget concept

Intended Audience

Anyone interested in learning about the changing landscape in developing applications and the potentials of cross-platform development for three screens PC, mobile and TV based on future web technologies, including researchers, scientists and developers.

13:00-14:00 - LUNCH, NETWORKING, DEMOS & EXHIBITION

14:00 - 18:00 - workshop 1 

Broadband Broadcast Convergence

Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS

14:00-15:00

SmartTV HbbTV++ - What is the next step in Hybrid TV
Klaus Merkel, Institut für Rundfunktechnik

How to make a SmartTV
Volker Blume, Philips

Interactive TV experience
Frank Lonczewski, DTAG

15:00-16:00

Adaptive Streaming / DRM / Metadata

ZDF Mediathek - How to serve all this media
Robert Amlung, ZDF

Metadata - The missing link
Alexander Adolf, Condition-ALPHA

Adaptive Streaming
Eric Rosier, Ericsson

16:00-16:30 Coffee Break, Exhibition & Demos

16:30-17:30

Media Cloud / Audio & Video

How to store and deliver live TV
Stefan Lietsch, Zattoo

Cloud Based Media
Stefan Jenzowsky, Siemens Austria

The audio cloud
Anirban Majumdar, Dolby

Delivering personalized social media content to the bush
Dr. Arkady Zaslavsky, CSIRO Australia

17:30-18:00

Panel Discussion: Broadband Broadcast Convergence
with:
Jan Wendt, MMH Netrange
Dr. Adel Al-Hezmi, QUWIC
Yun Chao Hu, Huawei
Dr. Randolph Nikutta, Deutsche Telekom Laboratories
Dr. Dirk Hetzer, Media Broadcast

14:00 - 18:00 - workshop 2

Web applications as an industry game changer

Chair: Ajit Jaokar, Futuretext and Dr. Stephan Steglich, Fraunhofer FOKUS

14:00-15:00

Will the iPhone / Android application experience change the way applications are consumed on PCs?
Robert Shilston, Assanka

Service Discovery, how to allow Web Applications find and use local and remote services?
Claes Nilsson, SonyEricsson:

Aside Mag:Design ♥ HTML5 – The Future of Mobile Editorial Design
Johannes Ippen and Nico Engelhardt

Will the iPhone/Android application experience change the way applications are consumed on PCs?
Alan Baldwin, Samsung

15:00-16:00

How might media consumption change, with the introduction of apps to the TV experience?

How can cross-platform applications of the future look like?
Charles Dawes, Rovi Corporation

Which application types will users accept on the TV screen?
Franziska Becker, Telekom Innovation Laboratories

New Services for television: social and semantic
Dr. Lyndon J. B. Nixon, NoTube

 Browsers and apps: Decision making
Jörn Rehse, YOC AG:

16:00-16:30 Coffee Break, Exhibition & Demos

16:30-17:30
What is the likely impact of apps on cars?

The connected car - challenges for automotive online infotainment
Simon Isenberg and Wolfgang Haberl, BMW Group Research and Technology

Apps, Cars, and webinos: desire or vision
Prof. Dr. Uwe Baumgarten, TU München

Connected Car - Application Framework
Peter Christ, Deutsche Telekom

17:30-18:00

The viability of gaming on the web platform

Today’s usage of (mobile) web apps for gaming
Sabine Irrgang, Gofresh

Gaming – run time optimization
Michael Vakulenko, VisionMobile:

 Mobile Social Gaming
Philipp Moeser, Wooga 

19:00 - SOCIAL EVENT @ Panoramapunkt

Day 2  - Friday 11 November, 2011

08:00-09:00 - REGISTRATION, WELCOME COFFEE

9:00 - 9:45 - session 1

Welcome and Opening Presentation

09:00-09:05 - Welcome by the symposium chairs, Stefan Arbanowski & Stephan Steglich (Fraunhofer FOKUS)

09:05-09:45 - "Future Media Web", George Wright, Head of Prototyping, BBC R&D

9:45 - 19:45 - session 2

Consumer Electronics meets Web

Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS

09:45-10:00

“The emerging SmartTV experience”
Henning Eid, Intel, Business Development Manager

10:00-10:15

“HybridTV offerings based on HbbTV”
Lars Friedrichs, SevenOne Intermedia, Head of Teletext & Hybrid TV

10:15-10:30

“TV from an operators perspective”
Marcus Mäurer, Vodafone, Product Manager TV

10:30-10:45 

“Next gen STB – fat vs. thin approaches"
Yun Chao Hu, Huawei, Head of FBB Solution Management

10:45 - 11:15 - COFFEE BREAK, NETWORKING, DEMOS & EXHIBITION

11:15 - 12:15 - session 3

Social Media Web

Chair: Dr. Stephan Steglich, Fraunhofer FOKUS

11:15-11:30

“Is social the new Search”
Ajit Jaokar Blogger @ Open Gardens / futuretext founder

11:30-11:45

“How to make friends in the web”
Andreas Gnyp, Friendscout24

11:45-12:00

"How Mobile Devices are going social"
Christian Nord, SonyEricsson

12:00-12:15 

Discussion

12:15 - 13:30 - LUNCH, NETWORKING, DEMOS & EXHIBITION

13:30 - 14:30 - session 4

Technical Challenges

Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS

13:30-13:45

"How to bring Apps Everywhere?"
Dr. Nick Allott, nquiringminds, founder

13:45-14:00

"Internet delivered video"
John Simmons, Microsoft, Media Platform Architect

14:00-14:15

"Adopting HTML5 for Television: Next Steps "
Dr. Philip Hoschka, W3C, Deputy Director

14:15-14:30

"Designing real time data analytics at webscale comparing SQL and NoSQL technologies"
Dirk Bartels, Versant

14:30 - 15:30 - session 5 

Apps everywhere: best practice

Panel discussion
Chair: Ajit Jaokar, Futuretext

4:30-15:30

Jan Wendt, Netrange MMH, CEO
Tobias Fröhlich, TeraVolt, Managing Director
Steffen Holly, Aupeo!, CTO
Stefan Lietsch, Zattoo, Head of Engineering
Dr. Andre Schneider, Samsung Electronics, Head of Product Strategy

15:30 - 16:00 - COFFEE BREAK, NETWORKING, DEMOS & EXHIBITION

16:00 - 17:00 - session 6

New Media Business Models

Chair: Dr. Stephan Steglich, Fraunhofer FOKUS

16:00-16:15

"Mobile Payment: Recent trends and future prospects"
Dieter Plassmann, net mobile, CTO

16:15-16:30

"The new digital ecosystem"
Charles Dawes - Rovi Corporation, Product Management Director

16:30-16:45

"Exploring Business Opportunities with Open and Connected Screens"
Markus Willner, Deutsche Telekom, Senior Projekt Manager

16:45-17:00

"Managing the everywhere customer"
Heinz Honemann, Alcatel Lucent, VP Applications EMEA

17:00 - 17:30 - End of Conference: coffee & farewell